Meet Coach Chris Cucchiara

Coach Chris went from an insecure boy growing up in Aptos, California, to a competitive bodybuilder, successful businessman, devoted husband and father, and respected community leader. His journey wasn’t handed to him—it was forged through adversity, shaped by discipline, and guided by a deep desire to live with purpose.

With over 45 years of experience helping individuals rise above obstacles and rewrite their story, Chris is redefining what it means to be a strong man in today’s world—one who builds, protects, and leads with strength and love.

Chris is the founder of a bold movement challenging men to answer the call: Are You Fit to Make a Difference? He equips men to take back what matters most—their health, their homes, and their legacy. His mission is clear: to help men become strong from the inside out so they can lead with clarity, confidence, and conviction.

As a published author, and speaker, Coach Chris brings together decades of expertise in fitness, business development, and leadership to help men rise stronger, live bolder, and lead better.

Because strong men build strong families. Strong families build strong communities. And strong communities change the world.

Chris’s life’s work is grounded in faith, forged through resilience, and fueled by love. When he’s not training minds and bodies, he’s investing in his greatest legacy—his wife, Julie; their children, Chris Jr. and Sophia; and his son-in-law, Ben.